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The Behind-the-Scenes Success of Yuen Long's New Development "The YOHO Hub II"
May 6, 2024
The Behind-the-Scenes Success of Yuen Long's New Development Hong Kong
By   Internet
  • City News
  • Yuen Long's New Development
  • Hong Kong Homebuyers
  • Property Discounts
  • Rental Yield
Abstract: "The YOHO Hub II," a new residential development located above the Yuen Long Station, has shown remarkable market performance, driven not only by its strategic location and competitive pricing but also by its ability to meet the growing housing demands in the Yuen Long area.

Since the opening of its show flats, "The YOHO Hub II" has drawn significant attention, attracting over 20,000 visitors despite adverse weather conditions. The development has registered over 3,600 purchase intents, indicating a subscription rate nearly twelve times higher than available units, which reflects a strong market demand.


Developed by Sun Hung Kai Properties, "The YOHO Hub II" quickly became a focal point for homebuyers due to its attractive pricing and prime location. Despite poor weather last Saturday, numerous eager buyers queued up, undeterred by the conditions. With improved weather on Sunday, the visitor flow peaked even further.


Responding to the surge in market demand, Sun Hung Kai Properties rapidly added 94 residential units to the offering, including 40 two-bedroom and 54 three-bedroom units. The price range for these new units was from HK$8.099 million to HK$15.77 million, with a per square foot price between HK$15,519 to HK$19,188. After a maximum discount of 15.5% offered by the developer and opting for the "Home Purchase Price Discount," the prices adjusted to between HK$6.8436 million and HK$13.3256 million, with the real price per square foot ranging from HK$13,114 to HK$16,214.


The Behind-the-Scenes Success of Yuen Long's New Development

Internet


Particularly noteworthy is one of the project's most highlighted units, Room D on the 5th floor of Tower 8, a two-bedroom design spanning 467 square feet. The unit was initially priced at HK$8.099 million, or HK$17,343 per square foot. After discounts, the unit could be purchased for about HK$6.8436 million, with the price per square foot reduced to approximately HK$14,654. The most expensive units in the project are located on the 48th and 49th floors of Tower 8, offering three bedrooms plus a storage room, each spanning 901 square feet. These units were originally priced at HK$15.77 million, with the discounted price around HK$13.3256 million, making the price per square foot about HK$14,790.


Alvin Chan, Vice Chairman and President of Residential Department of Centaline Asia Pacific, noted that there has been robust demand for property trading in the Yuen Long area, particularly the three-bedroom units in "The YOHO Hub II," which are very popular in the market. Currently, about 70% of the buyers are end-users, with the remaining 30% being investors, most of whom are from the Yuen Long area itself.


Shao Ming Pu, CEO of the Residential Department at Midland Realty, mentioned that "The YOHO Hub II" is competitively priced in the market. He estimates that about 20% of the buyers are investors. He also highlighted that the expected square foot rental rate after moving in could reach HK$50 per square foot, with an anticipated rental yield of about 3.5%. This makes the project attractive not only to end-users but also to buyers seeking a good investment return.

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The Behind-the-Scenes Success of Yuen Long's New Development "The YOHO Hub II"
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