With the government's withdrawal of market regulations, developers are actively positioning themselves and implementing various marketing events and sales strategies to attract homebuyers. For instance, Cheung Kong Holdings is preparing its first new project of the year, with its Blue Coast project releasing its 3B phase brochure, offering 642 units ranging from 452 to 1,267 square feet, featuring various layouts from 2 to 4 bedrooms. Additionally, Wheelock Properties' SEASONS PLACE in Tseung Kwan O might launch its 12B phase, expected to commence sales shortly after its naming next month, offering 685 residential units.

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Apart from the mentioned projects, two railway property developments by MTR Corporation are expected to launch new phases next month, and the Urban Renewal Authority (URA) might also introduce new projects in succession. Cheung Sha Wan Ying On, a project developed by Sino Land in collaboration with the URA, opened its show units for media visits last week, with sales expected to commence in April, offering 262 units. Furthermore, ONE CENTRAL PLACE in Central, jointly developed by Sino Land and the URA, will also become Sino's first market-launched project of the year, offering a total of 121 residential units ranging from 1 to 3 bedrooms.

Industry experts believe that with the government lifting multiple property market regulations, the market has seen a surge in new property developments this month, with many developers seizing the opportunity to launch new projects to attract market demand. Given that many new projects have already secured presale agreements, the market generally anticipates a surge in new project launches in April, competing for buyers, with expectations of more new projects in the property market.