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Hong Kong Residential Market Dynamics: Long Sho Project Sales Adjustments Reflect Market Demand
Hong Kong Residential Market Dynamics: Long Sho Project Sales Adjustments Reflect Market Demand Hong Kong
By   Internet
  • City News
  • Hong Kong residential market
  • Long Sho project
  • primary market
Abstract: Amidst fierce competition in Hong Kong's primary residential market, major projects are placing significant emphasis on sales strategies and market positioning. With continuous growth in market demand and active investor participation, the future market performance is expected to remain vibrant, especially in high-quality residential projects.

Recent adjustments in sales arrangements have been observed at the Long Sho project on Prince Edward Road West in Ho Man Tin. The initial plan to commence bidding for the first batch of 20 residential units this Thursday (20th) had to be revised due to the need to comply with the "Residential Properties (First-hand Sales) Ordinance," which requires a three-day advance notice of sales arrangements. The developer announced last night that the bidding date has been postponed to Friday (21st), with the bidding deadline extended to July 5th, to meet regulatory requirements.


Located at 296 Prince Edward Road West, the Long Sho project offers a total of 45 residential units ranging from 680 to 2296 square feet, featuring diverse layouts from 2 to 4 bedrooms. This sales adjustment reflects the developer's adherence to regulatory compliance and sensitivity to market response.


Meanwhile, at MIAMI QUAY I on Sing Fung Road in Kai Tak, East Kowloon, led by Kerry Properties, the project announced the launch of a first-come, first-served sale of 50 residential units starting this Friday. This development has garnered wide market attention and expectations.


Hong Kong Residential Market Dynamics: Long Sho Project Sales Adjustments Reflect Market Demand

Internet


On another front, the large-scale residential project NOVO LAND Phase 3B in Tuen Mun is expected to announce detailed sales arrangements today, with plans to kick off the first round of sales this weekend. Approximately 3,500 subscription applications have been accumulated for this project, indicating strong market demand and investment enthusiasm for premium residences.


Yesterday, a total of 18 transactions were recorded in the primary market across Hong Kong. Notably, New World Development sold four 3-bedroom units at Phase 2 of The Long Beach in Sha Tin via tender, totaling over HK$72.19 million. These transactions underscore the market's pursuit of and purchasing power for high-quality residential projects.


In the Ho Man Tin district, three new developments were transacted yesterday, including Unit B on the 12th floor of Block 5B at The Crest II, jointly developed by Eagle Crown and MTR, with a practical area of 521 square feet sold for HK$12.331 million, achieving a unit price of HK$23,668 per square foot. This transaction highlights once again the attractiveness and market vitality of Ho Man Tin as a sought-after residential area.

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Hong Kong Residential Market Dynamics: Long Sho Project Sales Adjustments Reflect Market Demand
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