Sun Hung Kai Properties recently announced the launch of four new developments, totaling approximately 2,000 new units, aiming to meet market demands. These new projects are mainly focused on projects along railway lines. The inaugural launch of ONE CENTRAL PLACE in Central, a project in collaboration with the Urban Renewal Authority, will be a pioneer in sales for this quarter.

Terence Tsui, Executive Director of Sun Hung Kai Properties, remains optimistic about the prospects of the property market and looks forward to positive measures from the upcoming Budget, such as adjustments to the stamp duty policy, to promote stable and healthy development of the property market.

Tsui revealed that the four new projects to be launched by Sun Hung Kai Properties will offer approximately 1,961 units in total. Among them, ONE CENTRAL PLACE plans to launch approximately 121 units for the first time, and has already obtained approval for pre-sale consent and uploaded sales brochures, with sales expected to begin this quarter.

Following closely is The Bloom III at Kam Sheung Road Station, a collaboration between Sun Hung Kai Properties, Wheelock, and China Overseas, offering 680 units. Other upcoming new projects include the Yau Tong ventilation building development project in collaboration with Capital Strategy (offering approximately 792 units), and Phase 4B of South Island Line at Wong Chuk Hang Station in collaboration with Kerry Properties, Swire Properties, among others (offering approximately 368 units).

Tsui continued to highlight that the luxury housing market is active, with the St. George's Mansions super luxury housing project in Ho Man Tin, a collaboration between SHKP and CLP, set to announce its latest sales plan. In addition, approximately 2,000 new units are scheduled to be completed this year, including Capri I and II at LOHAS Park in Tseung Kwan O, and The Bloom I at Kam Sheung Road Station in Yuen Long.

Joint Director of Sun Hung Kai Properties, Andy Wong, added that with the possible end of the US rate hike cycle and calls from various sectors for the government to abolish stamp duty, positive developments are expected in the property market. Sales of The Harbourside II, a collaboration between Sun Hung Kai Properties, Henderson Land, Wheelock, and Java, in West Kowloon are doing well, with 1,083 units sold to date, raising approximately HK$18.3 billion, and new show flats will be open to the public.

ONE CENTRAL PLACE is expected to debut in the property market this quarter, offering 121 units for buyers to choose from. The project's unit types range from 1 to 3 bedrooms, with practical sizes ranging from 383 square feet to 1,028 square feet. Among them, 1-bedroom units account for more than half of the entire project, demonstrating Sun Hung Kai Properties' strong confidence in this unit type. Additionally, the ratio of 1-bedroom and 3-bedroom units is also relatively close, each accounting for more than 20% of the project.

Due to the significantly shortened period of pre-sale of new units, it is expected that they will be available for occupancy by the end of September this year, with a pre-sale period of only about 7 months. For buyers eager to enter the market, this is undoubtedly an attractive point. There have been no new projects launched in Central for some time, so the pricing of ONE CENTRAL PLACE may set a new benchmark for the entire Central district property market.

The Bloom III at Kam Sheung Road Station is also one of the highly anticipated new developments, offering 680 residential units. It has been issued with a sales brochure and is ready for sale, expected to attract a large number of buyers' attention. The Bloom series is divided into three phases for sale, offering a total of approximately 2,200 residential units. The first two phases were launched in 2022 and received a warm response, selling over 1,370 units in total and raising a significant amount of HK$12.9 billion, achieving remarkable results.

In addition, Phase 4 of the South Island Line at Wong Chuk Hang Station is being developed in two parts. Phase 4A, named Hoi Yeng Shan, was launched to the market last year. Phase 4B, the first building, further subdivided into blocks 1A, 1B, and 1C, offers a total of 368 units. For buyers interested in investing in the South Island area, this is undoubtedly a good choice.

The ventilation building project in Yau Tong is located in Yau Tong and is still awaiting approval for the pre-sale consent, involving approximately 792 residential units. The project mainly features open-plan to 2-bedroom units, especially 1-bedroom and 2-bedroom units will be the main unit types. It is expected to be completed in September 2025, providing more choices for the property market.

Market observers generally expect that with the gradual launch of these new developments, the Hong Kong property market will further heat up. For buyers interested in new developments, this is definitely an opportunity not to be missed. Sun Hung Kai Properties' four new developments will provide more choices for the market and are expected to set new benchmarks for the entire property market.