It is reported that SEASONS PLACE successfully sold around 170 units on the first day, accounting for sixty percent of the total units released during that period. Over the following five days, a total of 538 units were sold, achieving 82.8% of the total 650 units available, making it the top-selling new development in March. The overall transaction volume for this month is expected to reach between 4200 and 4500 units. The units in this project are priced between HKD 4.523 million and HKD 12.608 million, with an average price per square foot of HKD 15,357 and a price per square foot ranging from HKD 14,047 to HKD 19,379.
Among buyers, Group A buyers are given priority in unit selection, requiring them to purchase 2 to 6 units in one go or at least one unit with 3 bedrooms or 2 bedrooms plus a kitchenette. Kelvin Wong, Vice Chairman and Executive Director of Wheelock Properties, mentioned that within an hour of sales opening, the project had already sold 100 units rapidly. Among them, there were 20 groups of major clients, with the largest purchaser spending HKD 40.77 million to acquire 6 units with 2 bedrooms each.
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Industry insiders believe that the resurgence in the property market is not only due to government policy adjustments but also due to increased consumer confidence. For example, Mr. Chu, a local resident who already owns property in Tseung Kwan O, sees promising market prospects and has decided to invest in the property market again, spending around HKD 11 million to purchase a 3-bedroom unit.
Apart from SEASONS PLACE, other projects have also performed well. For instance, the 5th phase of The Leo at Tai Kok Tsui sold 20 units in the second round of sales, with a cumulative cash flow of nearly HKD 230 million. Meanwhile, HENLEY PARK in Kai Tak, Kowloon East, has shown strong sales momentum and will launch 22 new units tomorrow.
Overall, with hot sales of new developments in the property market, buyer enthusiasm remains high. Major developers are accelerating the pace of new project launches, and market funds are actively flowing in, injecting new vitality into the property market. Yung Kee Choy, Vice Chairman and President of the Residential Division of Midland Realty Asia Pacific, estimates that the transaction volume of the first-hand property market this month may reach around 4500 units, setting a new high since 2013. Philip Burgoyne, Executive Director of Residential Division at Cushman & Wakefield, also predicts that the transaction volume of new developments for the entire month may exceed 4200 units, marking the first time in history that the monthly transaction volume surpasses 4000 units.