Since the government's withdrawal of cooling measures, SEASONS PLACE, a project under Henderson Land Development, has demonstrated strong sales momentum, becoming the most remarkable focus of the March real estate market. According to reports, the project sold 762 units within just one month, successfully generating HK$7.33 billion in revenue. This astonishing sales performance has drawn attention from the entire industry, showcasing both the market's positive response to policy changes and the high recognition of the SEASONS PLACE project.
The booming sales of SEASONS PLACE have not only sparked a buying frenzy in the property market but also brought significant economic benefits to Henderson Land Development. According to disclosures from the developer, sales from SEASONS PLACE accounted for 71% of the group's total sales revenue, further highlighting the project's position and influence in the market. Selling approximately 544 units and generating HK$3.42 billion in revenue within two separate launches in just five days not only demonstrates the attractiveness of the SEASONS PLACE project but also underscores the market's optimistic expectations following the withdrawal of cooling measures.
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However, SEASONS PLACE is not the only project where Henderson Land Development has performed exceptionally well. Statistics show that the group sold nearly 800 units in the first quarter of 2024, generating close to HK$8.7 billion in revenue. Apart from SEASONS PLACE, the Kowloon City MONACO series project sold approximately 79 units, while the West Kowloon Victoria Harbour Hui project contributed 121 units to the sales volume. This indicates that Henderson Land Development has demonstrated strong sales momentum across multiple projects, injecting significant drive into the company's development.
In addition to the hot sales of SEASONS PLACE and other projects, the MOUNT NICHOLSON project, a collaboration between Henderson Land Development and Nan Fung Development, also maintains its peak position in the Asian real estate market. In January this year, the project successfully sold a 4,579-square-foot mansion for a staggering HK$600 million, achieving a unit price of HK$13.1033 million per square foot, setting the record for the highest unit price in the first-hand transaction market this year. This once again demonstrates Henderson Land Development's market competitiveness and brand value in high-end projects.